看来,Yahoo!面对中小网站的广告发布服务是势在必行了。Google AdSense终于要有一个象样的竞争者了,这是好事。10岁的Yahoo!青春重现,Y!Q到开放API,从收购Flickr到提供广告服务,在今后的日子里,它将会吸引我们更多的目光。
相关链接:
Dirson: Publisher.yahoo.com
Confirmation: Yahoo is testing a Google Adsense competitor
标签: advertising, yahoo
标签: advertising, yahoo
6 Comments:
希望能看到更多的Yahoo! Publisher Network后续报道。
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As a new pay per click campaign, Yahoo has a much smaller advertising base than Google. In many categories, they simply don't have relevant ads and if so, the chance your ad has lower or no click through. In general Yahoo pays a lot more per click, someone suggested yahoo is paying almost 100% of the ad revenue out while it is in beta, that is understandable, if yahoo pays same, who will switch from adsense to publish network. Over all many people has reported make more from Yahoo.
Adsense is far more advanced in technology wise, while it is possible to fool yahoo, adsense can detect what your page is about. YPN still have a ways to go before their algorithm matches adsense.
Another drawback on yahoo is that their reporting is a day delayed. You get an estimated total of what all your sites have made, but individual channel or domain results are not available until the next day.
Yahoo or Google, my advise it try both out, it is good to see a competitor in a publishing world.
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